Magouyrk says Oracle Media Fabric merges content creation and streaming with AI across the workflow, cutting production time and cost and enabling real-time personalized viewing.
"Content creation and content distribution to audiences were once separate processes," said Oracle CEO Clay Magouyrk. "With Oracle Media Fabric, we integrate content creation with streaming and leverage AI throughout the entire production and distribution workflow. This helps creators reduce production time and costs, better utilize existing content, and deliver personalized viewing experiences in real time to diverse audiences."