Gorin argues that even as AI platforms take over discovery, the complexity of supply, payments and service keeps trust, scale and reliability as Expedia's differentiators.
What we are seeing is that while discovery is spreading across AI assistance, search, and social platforms, the hard parts of travel are not getting any easier. Connecting to global supply across multiple lines of business with accurate prices. Handling bookings and payments, standing behind bookings, and fixing problems when plans change. That complexity is where trust is earned.