Totoki encourages employees to use AI in a measured way while protecting rights holders, creators and artists.
How to use the technology profile is important. Of course, I encourage my people to use AI in a certain manner, but at [the] same time we try to keep the rights and rights holders and creators and artists.
All statements by Hiroki Totoki ›
Sony Group CEO Hiroki Totoki says anime has become a global cultural phenomenon and is one of the bright spots for Japan's aging economy.
Anime has become such a cultural phenomenon all over the world,
Totoki said Sony has not decided on the PS6 launch timing or price and will keep watching the memory shortage.
We have not yet decided on at what timing we will launch the new console, or at what prices,' Totoki said. 'So we would like to really observe and follow the situation.
Totoki said Sony is weighing options including changing business models, as memory shortages are expected to persist into fiscal 2027.
We would like to think about various simulations, including changing business models to come up with the best solution and strategy,
Totoki argues AI cannot replace humans in entertainment because creativity is a human domain.
I don’t think an AI could replace humans because, particularly in the entertainment field, I think creativity is quite important. Creativity is for humans, not AI,