Ballotti noted China ADR was flat year over year, so the RevPAR decline came from occupancy pressure rather than price cuts.
但集团CEO Geoff Ballotti特别指出“中国区ADR同比持平”——RevPAR下滑主要来自OCC承压，而非降价。
Ballotti expects loyalty members to instruct AI agents to prioritize Wyndham's loyalty program, helping it win direct bookings over OTAs.
We envision a future in which these new autonomous agents are explicitly instructed by our guests and especially by our Wyndham reward members to use our hotel loyalty program as preferences as a prerequisite in their search criteria. So we think it is a big deal, and we think it could really help us grow.
Ballotti says generative engine optimization may be far cheaper than SEO and that AI booking commissions will shape the economics for all brands and OTAs.
GEO may well prove to be for us and for our marketing fund, a whole lot less expensive than SEO. that is still to be determined. It is a great question. I mean, as AI transactions ramp, you have got Meta's muse out there, again, headline, building in right now a small commission. But it is the space to watch, and it will shape the economics of AI for every brand and every OTA.
Ballotti says rising interest rates widened bid-ask spreads and cut economy and midscale transactions over 30% to record lows, slowing conversions, though he expects a rebound.
We think it temporarily widened that bid ask spread on buy sell transactions, which are so important to our conversion engine. With transactions in our segments falling over 30% in both the economy and the mid scale segments select service segments this quarter to historic all time lows
Ballotti says China's deflationary cycle may be bottoming, with PPI and CPI turning positive, despite a 10% RevPAR decline in tier-2 cities.
They do believe and there is a lot of analysts out there that believe that the deflationary cycle that China has been in is beginning to bottom. I mean, we have seen this year PPI turn positive for the first time in several years. We have seen CPI recently also turn positive.