Gopalan称行业补贴随设备涨价而增加,T-Mobile将补贴与高客户价值套餐挂钩,并预计第四季度波动加大。
我认为在过去3到5年里,补贴确实增加了,原因是设备价格上涨。我们对此非常谨慎,把补贴与更高客户终身价值的机会(如更高价套餐)挂钩。原文 (en)
I think, if we take a period of 3-5 years, then we definitely saw an increase in subsidies, and this was due to the increase in device prices. We approached this very carefully; we tied our subsidies to opportunities with higher CLV, like more expensive pricing plans.