Bourla将减肥药商业模式类比伟哥上市,认为自费支付和电商渠道会显著扩大国际市场规模。
人们愿意为自己看重的产品自掏腰包,无论是否报销。这使国际市场的规模大不相同。第二点是,由于这类上市具有消费属性,电商和互联网会像当年伟哥那样发挥关键作用。原文 (en)
People are willing to pay out of pocket for products that they value irrelevant if they are reimbursed or not. That creates dramatically different size in the international markets. The second was that because of the consumer nature of these launch, the ecommerce and the Internet as it happened with Viagra.