Gorin says Expedia will test new AI ad products, accepting lower initial returns, and expects many to become major channels.
I think it is important as there are new products that come out on the market to be to take the posture of testing, being willing to maybe accept some returns that are not as high as more established products that are more optimized. And that is our approach across the board as some of these new AI services come out with new products. We will be you know, testing and learning. And then over time, I believe many of these will become big channels for us.