Gorin表示Expedia会测试新的AI广告产品并接受初期较低回报,预计其中许多将成为大渠道。
新产品出现时,重要的是采取测试姿态,愿意接受低于成熟优化产品的回报。我们对新的AI服务产品都是这样做,边测试边学习,我相信其中许多最终会成为我们的大渠道。原文 (en)
I think it is important as there are new products that come out on the market to be to take the posture of testing, being willing to maybe accept some returns that are not as high as more established products that are more optimized. And that is our approach across the board as some of these new AI services come out with new products. We will be you know, testing and learning. And then over time, I believe many of these will become big channels for us.